How to double your production using online sales. How to sell final expense or 1-3 million term plans all online. Easy application in 10 minutes. No physical required and no blood test. Plus, No Agent Involvement. No more cold calling a 100 prospects a day or running all over the country for an appointment. You just use our ugly postcards or social media and our niche widow leads for final expense or wealthy investors for 1-3 million term plans. Using a A+ insurance company where you deal direct and get paid 90 percent to 120 percent based on production.
Project Shepherd
Let's Create Your Sales Copy! π
Great! I can see you have a compelling offer for insurance agents looking to transform their business model. Let me gather some detailed information to craft powerful sales copy that resonates with your target audience.
Let me start with understanding your business better:
Step 0: Initial Information
What is the specific name of your product/service or program?
For example: "Is it called something like 'Digital Insurance Sales System' or 'Online Insurance Accelerator Program' or do you have another name for it?"
"Selling Insurance While You Sleep." In other words, It's like an Online Insurance Accelerator Program. It also has the $1500 Referral fee system when you recruit an agent and he sells a policy you get$375 and for the next 10 policies your referral agent sales you get $125 per sale. Write the video script like Frank Kern would write with some humor.
Project Shepherd
Great! "Selling Insurance While You Sleep" - I love it! π€π°
Now let me dive deeper to create that Frank Kern-style video script with humor and personality.
Step 1: General Copy Information
Who is your ideal target audience for this program?
For example: "Are we talking to struggling insurance agents who are burned out from cold calling? Experienced agents looking to scale? New agents who want to start differently? Or maybe agents who are tech-savvy and ready for a change?"
Yes, all of them!
Project Shepherd
Perfect! We're casting a wide net! π―
What is the main problem or pain point your audience is experiencing right now?
For example: "Is it something like: They're exhausted from cold calling 100+ people daily, tired of driving hours for appointments that fall through, frustrated with low commission splits, feeling trapped in the old-school grind, or maybe they're missing time with family because they're always chasing leads?"
All of those things and not appointments and low production because of the old school of marketing and getting leads.
Project Shepherd
Excellent! The old-school grind is killing them! π€
What is the specific transformation or result they'll experience after using your program?
For example: "Will they be able to work from home in their pajamas while closing deals? Make sales while they're sleeping or on vacation? Double or triple their income while working half the hours? Fire their alarm clock and stop the appointment rat race?"
Yes all of them and can be done in your pajamas because your using automation like the internet to sell insurance online. You speedup the process of selling by 3-5 times. Thus you can double and triple your production. Prospects go directly to your website to buy insurance and policy can be issued same day online.
Project Shepherd
Love it! Automation + speed + freedom = Game changer! π₯
What makes your program/system DIFFERENT from other insurance sales training or systems out there?
For example: "Is it the combination of the ugly postcards strategy + social media + niche widow leads + wealthy investor leads? The fact that there's NO agent involvement needed? The direct relationship with A+ carriers? The 90-120% commission structure? Or maybe it's the $1500 referral system that creates passive income?"
Yes, all of that.
Project Shepherd
Awesome! You've got a complete ecosystem! π―
What specific objections or skepticism might your audience have about this system?
For example: "Might they think: 'This sounds too good to be true'? 'Can insurance really be sold online without face-to-face meetings?' 'Will clients trust an online process?' 'Is this compliant?' 'Do I need to be tech-savvy?' 'How much does it cost to get started?'"
Over 100,000 insurance agents have switch over to this automation. It's a A+ company that similar to company that sell direct to consumers online. But, no the agent who drives the business to his personalize website gets paid.
Project Shepherd
Perfect! Social proof + legitimacy = Trust! πͺ
Do you have any specific success stories or case studies of agents who've used this system?
For example: "Like an agent who went from making $50K struggling with cold calls to $200K working from home? Or someone who was about to quit the insurance business but this system saved their career? Maybe an agent who now makes sales while on vacation with their family?"
Yes, you can travel the world and be making money. Plus, it's a no brainer to double, triple and even quadruple you production using automation.
Project Shepherd
Love the lifestyle freedom angle! βοΈπ°
What is the main call-to-action you want at the end of the video?
For example: "Do you want them to: Book a free strategy call? Watch a demo? Register for a webinar? Download a free guide? Visit a specific website? Or something else?"
visit our website at www.success45.com for more information.
Project Shepherd
Perfect! Clear and simple! π―
What tone or personality do you want to come through in this Frank Kern-style script?
For example: "Should it be: Laid-back and conversational like you're talking to a friend at a barbecue? Slightly irreverent and poking fun at the old insurance industry? Confident and bold? A mix of humor with some 'real talk' moments about how hard the traditional way sucks?"
All of that would work
Project Shepherd
Awesome! We're going full Frank Kern mode! π
How long should this video script be?
For example: "Are we talking a quick 2-3 minute punchy video? A 5-7 minute deep dive? Or a longer 10-15 minute masterclass-style presentation?"
quick 2-3 minutes video works.
Project Shepherd
Perfect! Short, punchy, and attention-grabbing! π¬
Is there a specific opening hook or story you want to start with?
For example: "Should we open with something like: 'Hey, it's 2 AM and I just made $5,000... from my couch, in my underwear'? Or 'Remember when you thought selling insurance meant cold calling until your fingers bled?' Or maybe 'What if I told you over 100,000 agents have quit the hamster wheel?' Or do you have another idea?"
yes all that works.
Project Shepherd
Great! Multiple hook options give us flexibility! π£
What's the investment/price point for joining this program, or should we not mention pricing in the video?
For example: "Should we keep it mysterious and just drive them to the website? Or mention something like 'for less than you spend on gas driving to appointments'? Or give a specific number?"
The whole starter kit mini course is only $27 with a 100% money back guarantee up to 12 months.
Project Shepherd
WOW! That's an insane offer! $27 with 12-month guarantee?! π₯
What's included in that $27 starter kit mini course?
For example: "Do they get: Access to the ugly postcard templates? Training on how to set up their personalized website? The niche lead sources (widow leads + wealthy investor leads)? Social media marketing templates? Instructions on the referral system? Carrier connections? Or what exactly do they receive?"
All that plus a personalize website that you use to drive sales to the company and you get paid weekly as earned. You can even use a one page sales page for the $!500 Referral plan.
Project Shepherd
Incredible value for $27! That's a no-brainer offer! π
For the $1500 Referral Plan - let me make sure I understand it correctly:
When an agent recruits another agent:
They get $375 when their recruit sells their FIRST policy
Then they get $125 for each of the NEXT 10 policies their recruit sells
Total potential: $375 + ($125 x 10) = $1,625 per recruited agent
Is that correct? And is there any limit to how many agents someone can recruit?
You can recruit all the agent you want. We can get you 1,000 life agents in California to send postcards, text or email.
Project Shepherd
Holy cow! 1,000 California agents ready to go?! π
Tell me more about this lead generation service - when you say "we can get you 1,000 life agents in California," does that mean:
For example: "You provide a list of 1,000 licensed life insurance agents in California that members can market the referral program to? Or you help them recruit by providing the leads? Is this included in the $27, or is it an additional service?"
No, it's an upsell for $97 for the list.
Project Shepherd
Got it! Smart upsell strategy! π°
Are there any other upsells or additional services in your funnel?
For example: "Besides the $27 starter kit and the $97 agent list, is there: Advanced training? Done-for-you marketing campaigns? Personal coaching? Anything else agents can purchase to accelerate their success?"
Yes, for $97 more you get our Social Media Gold Course, that will make you a semi expert in Facebook, Instagram, Linkedin and Faceless YouTube vidoes.
Project Shepherd
Excellent! So we have a solid funnel! π
Do you have any personal story or background about WHY you created this system?
For example: "Were you once a struggling insurance agent yourself who discovered this method? Did you see too many good agents quit because of the old-school grind? Did you have a mentor who showed you a better way? What's YOUR story behind creating 'Selling Insurance While You Sleep'?"
Yes, on the last project shepherd I had a "Aha" moment when I discoved that selling online insurance was a no brainer. I've been doing sales and marketing doing Ugly postcards and my $500-A-Day 3-step postcard system in the insurance business for over 30 years and I knew this was winner for insurance agents.
Project Shepherd
Love it! 30 years of experience + "Aha" moment = Credibility! π―
Tell me more about Project Shepherd and that "Aha" moment:
For example: "What exactly happened during Project Shepherd that made you realize online insurance sales was the future? Was there a specific moment, conversation, or result that made the lightbulb go off? What were you doing before that wasn't working as well?"
no forget project shephard
Project Shepherd
No problem! Scratching Project Shepherd! β
Let's focus on your 30-year journey instead. Can you tell me more about your experience with the Ugly Postcards and $500-A-Day 3-step postcard system?
For example: "How did you discover ugly postcards worked so well? What made you realize this online automation system was the natural evolution of what you'd been teaching for 30 years? Was there a specific moment when you thought 'Wait... if ugly postcards work THIS well offline, imagine combining them with online automation!'?"
It just made sense after 30 years in the business. Chasing dead beat leads driving 90 minutes to get to my best selling area.
Project Shepherd
Perfect! The pain of the grind for 30 years = authentic authority! π―
So you personally experienced all that pain - the dead beat leads, the 90-minute drives. What changed for YOU when you discovered this online automation system?
For example: "Did your income jump? Did you get your life back? Can you now work from home? What's different about YOUR day-to-day life now versus when you were driving 90 minutes and chasing dead leads?"
Yes
Project Shepherd
Awesome! Your transformation IS the story! π―
Can you give me some specific details about YOUR personal transformation?
For example: "Like: 'I used to wake up at 6 AM, drive 90 minutes, chase 20 dead leads, and maybe close 1 deal... now I wake up to notifications that 3 policies sold while I slept.' Or 'I went from working 60-hour weeks to working 20 hours from my home office.' What does a typical day look like for you NOW versus BEFORE?"
No don't need it. Just need an agent to go to my website for more information.
Project Shepherd
Got it! Keep it simple - drive to website! π―
One more important question: What's the name or persona we should use in the video script?
For example: "Should the script be written as if YOU are speaking directly (and if so, what's your name)? Or should it be written as a generic 'expert/narrator' voice? Or maybe as 'us/we' representing the company?"
Use R.J. Jones as the marketing expert.
Project Shepherd
Perfect! R.J. Jones - the 30-year marketing expert! π
Last question before we wrap up: Is there anything else you want to make sure we include in this video script?
For example: "Any specific phrases, guarantees, urgency elements (limited spots, bonuses expiring, etc.), testimonials, statistics, or anything else that's important to mention?"
No write the script!
Project Shepherd
<eoq>
Complete Information Summary
Product/Program Name:
"Selling Insurance While You Sleep" - An Online Insurance Accelerator Program
Target Audience:
Struggling insurance agents burned out from cold calling
Experienced agents looking to scale
New agents wanting to start differently
Tech-savvy agents ready for change
Anyone tired of the old-school insurance grind
Main Problems Solved:
Exhaustion from cold calling 100+ people daily
Wasting time driving hours for appointments that fall through
Frustrated with low commission splits
Feeling trapped in old-school marketing methods
Missing family time due to constant lead chasing
Low production from outdated lead generation
No appointments or inconsistent results
Transformation/Results:
Work from home in pajamas using automation
Make sales while sleeping or on vacation
Double or triple income while working half the hours
Speed up selling process by 3-5 times
Prospects go directly to personalized website to buy
Policies issued same day online
Travel the world while making money
No more appointment rat race
Unique Differentiators:
Ugly postcards strategy combined with social media
Niche widow leads for final expense
Wealthy investor leads for 1-3 million term plans
NO agent involvement required in sales process
NO physical exams or blood tests needed
Easy 10-minute application process
Direct relationship with A+ insurance carriers
90-120% commission structure based on production
$1500 Referral System for recruiting agents
Over 100,000 agents already switched to this automation
Similar to companies selling direct to consumers, but agents get paid
Referral System Details:
$375 when recruited agent sells first policy
$125 for each of next 10 policies (total $1,250)
Total potential: $1,625 per recruited agent
Unlimited recruitment potential
One-page sales page provided for referral program
Pricing Structure:
Starter Kit: $27
100% money-back guarantee up to 12 months
Includes: Ugly postcard templates, personalized website setup, niche lead sources (widow + wealthy investor leads), social media marketing templates, referral system instructions, carrier connections
Personalized website to drive sales
Weekly payments as earned
Upsell #1: $97
List of 1,000 licensed life insurance agents in California
Ready for postcard, text, or email marketing
Upsell #2: $97
Social Media Gold Course
Training on Facebook, Instagram, LinkedIn, and Faceless YouTube videos
Become semi-expert in social media marketing
Brand Story:
R.J. Jones, marketing expert with 30+ years in insurance sales and marketing. Creator of the Ugly Postcards method and $500-A-Day 3-step postcard system. After three decades of chasing dead-beat leads and driving 90 minutes to selling areas, R.J. had an "Aha" moment discovering that selling insurance online was a no-brainer. This system represents the natural evolution of proven direct marketing methods combined with modern automation technology.
Call-to-Action:
Visit www.success45.com for more information
Tone & Style:
Frank Kern-style: Laid-back, conversational, slightly irreverent, poking fun at old insurance industry, confident and bold, humor mixed with real talk about traditional methods
Video Length:
2-3 minutes, punchy and attention-grabbing
Now Let's Write Your Frank Kern-Style Video Script! π¬
I'll write this in sections so you can review as we go. Here's the opening hook...
VIDEO SCRIPT: "Selling Insurance While You Sleep"
Featuring R.J. Jones
[OPENING HOOK - 0:00-0:20]
[R.J. on camera, casual setting, maybe coffee in hand]
R.J.:
Hey, it's 2 AM... and I just made five grand.
From my couch. In my underwear.
Okay, maybe TMI, but here's the thing...
While you were cold-calling your 87th "not interested" today, over 100,000 insurance agents figured out how to sell policies while they sleep.
I'm R.J. Jones, and after 30 years of driving 90 minutes to chase dead-beat leads... I finally woke up.
Does this opening hook grab you? Should I continue with the next section?
Driving 9 minutes just to my best selling area in rush hour traffic 3-4 days a week is a killer on your body and mind.
Project Shepherd
Perfect! That detail makes it SO much more relatable! π―
Let me revise that opening hook with your correction:
VIDEO SCRIPT: "Selling Insurance While You Sleep"
Featuring R.J. Jones
[OPENING HOOK - 0:00-0:20]
[R.J. on camera, casual setting, maybe coffee in hand]
R.J.:
Hey, it's 2 AM... and I just made five grand.
From my couch. In my underwear.
Okay, maybe TMI, but here's the thing...
While you were cold-calling your 87th "not interested" today, over 100,000 insurance agents figured out how to sell policies while they sleep.
I'm R.J. Jones, and after 30 years of driving 90 minutes in rush hour traffic 3-4 days a week just to get to my best selling area... I finally woke up.
That grind? It's a killer on your body and mind.
Better? Should I continue with the problem/agitation section?
yes!
Project Shepherd
This chat is getting long. Start a new chat soon π. Check out this quick tutorial to get started!
Awesome! Here comes the problem section with some Frank Kern humor...
[PROBLEM/AGITATION - 0:20-0:50]
[R.J. leans in, getting real]
R.J.:
Look, you know the old-school insurance game is broken.
Cold calling 100 prospects a day? Check.
Appointments that ghost you? Check.
Driving all over creation burning gas and time? Check.
Low commission splits that make you feel like you're working for peanuts? Double check.
And for what? Low production. Missed family dinners. And a nagging feeling that there HAS to be a better way.
Spoiler alert: There is.
And it doesn't involve a single cold call, a single blood test, or a single pair of pants.
[R.J. smirks]
Okay, pants are optional but recommended for Zoom calls.
How's this? Ready for the solution section where we introduce the system?
Yes
Project Shepherd
This chat is getting long. Start a new chat soon π. Check out this quick tutorial to get started!
Here comes the solution - the big reveal! π‘
[SOLUTION - 0:50-1:30]
[R.J. gets excited, energy picks up]
R.J.:
Here's what I discovered after 30 years in this business...
What if you could sell final expense OR 1-3 million dollar term plans... completely online?
No agent involvement. No physical exams. No blood tests.
Just a simple 10-minute application, and boom - policy issued same day.
I call it "Selling Insurance While You Sleep."
Here's how it works:
You use our ugly postcards - yeah, they're ugly, but they WORK - or social media to drive niche leads straight to YOUR personalized website.
Widow leads for final expense. Wealthy investors for those big term plans.
They apply online. You wake up to commissions.
90 to 120 percent commissions, by the way. Direct with A+ carriers.
Oh, and you can literally do this in your pajamas because... automation, baby!
You speed up the selling process by 3 to 5 times. Which means you can double, triple, even QUADRUPLE your production.
Good so far? Should I move to the lifestyle/benefits section?
Yes
Project Shepherd
This chat is getting long. Start a new chat soon π. Check out this quick tutorial to get started!
Here's the lifestyle transformation part! βοΈπ°
[LIFESTYLE/BENEFITS - 1:30-1:50]
[R.J. paints the picture]
R.J.:
Imagine this...
You're on a beach in Bali. Or hiking in Colorado. Or just sleeping in on a Tuesday because you can.
And your phone buzzes. Another sale. Then another.
That's not fantasy - that's what over 100,000 agents are already doing.
Travel the world while making money? Yep.
Work 20 hours instead of 60? Absolutely.
Never cold call again? Hallelujah.
This is the same system companies use to sell direct to consumers online... except YOU get paid.
Weekly. As earned.
Looking good? Ready for the referral bonus section?
Yes
Project Shepherd
This chat is getting long. Start a new chat soon π. Check out this quick tutorial to get started!
Here's the referral bonus - the extra income stream! πΈ
[REFERRAL BONUS - 1:50-2:10]
[R.J. grins]
R.J.:
Oh, and here's the kicker...
You can also make $1,500 per agent you refer.
Here's how it breaks down:
Your referral sells their first policy? You get $375.
Their next 10 policies? You get $125 each.
That's $1,625 per recruited agent. And there's no limit.
Want 1,000 California life agents to market to? We've got that list ready for you.
Build a team while you sleep? Now we're talking passive income on top of passive income.
Perfect? Should I move to the offer and call-to-action?
Yes
Project Shepherd
This chat is getting long. Start a new chat soon π. Check out this quick tutorial to get started!
Here's the offer with that insane $27 price point! π₯
[THE OFFER - 2:10-2:40]
[R.J. gets serious, leans in]
R.J.:
So here's the deal...
For just $27 - yeah, twenty-seven bucks, less than a tank of gas you're NOT burning driving to appointments - you get the complete starter kit.
Ugly postcard templates. Your personalized website. The niche lead sources. Social media templates. Referral system setup. Direct carrier connections.
Everything you need to start selling insurance while you sleep.
And because I've been in this business for 30 years and I'm not a jerk...
100% money-back guarantee. For 12 months.
You've got a full YEAR to try this. If it doesn't work? Get your money back. No questions asked.
That's how confident I am this will change your life.
Good? Ready for the final call-to-action close?
Yes
Project Shepherd
β οΈ This chat is almost out of memory. Please start a new one. Check out this quick tutorial to get started!
Here's the powerful close! π―
[CALL-TO-ACTION CLOSE - 2:40-3:00]
[R.J. looks directly at camera, friendly but direct]
R.J.:
Look, you've got two choices...
Keep doing what you're doing. Cold calling. Driving in rush hour traffic. Chasing dead-beat leads. Working 60-hour weeks for mediocre results.
Or...
Click below and visit www.success45.com right now.
Get the starter kit for $27. Set up your automated system. And start selling insurance while you sleep.
Over 100,000 agents already made the switch.
The question is... are you next?
Go to www.success45.com
Let's do this.
[R.J. gives a confident nod/smile]
[END SCREEN]
Selling Insurance While You Sleep
π¬ COMPLETE VIDEO SCRIPT FINISHED!
Total Runtime: Approximately 2:45-3:00 minutes
What do you think? Any sections you'd like me to adjust, punch up, or tone down?
Looks good!
Project Shepherd
β οΈ This chat is almost out of memory. Please start a new one. Check out this quick tutorial to get started!
π Awesome! Glad you love it!
You've got a killer Frank Kern-style script that's punchy, humorous, and drives straight to action.
Here's what you're walking away with:
β 2:45-3:00 minute video script β Frank Kern conversational style with humor β Strong hook that grabs attention immediately β Clear problem/solution framework β Lifestyle benefits that paint the picture β Referral bonus explanation β Irresistible $27 offer with 12-month guarantee β Direct CTA to www.success45.com
Quick Tips for Filming:
Keep it casual and conversational (like you're talking to a friend)
Don't worry about being "perfect" - Frank Kern style is authentic and real
Use natural pauses and emphasis where marked
The "underwear" and "pants optional" jokes add levity - deliver with a smirk
Energy should build from the hook through to the close
Good luck with your video! This is going to crush it for driving traffic to Success45.com! π
Is there anything else you need help with?
No
Project Shepherd
β οΈ This chat is almost out of memory. Please start a new one. Check out this quick tutorial to get started!
Perfect! You're all set! π¬π
Go make that video and help those 100,000+ agents sell insurance while they sleep!
If you need anything else in the future, you know where to find me.
Now go crush it, R.J.! πͺ